Tap Station | Social Media Marketing
Creative Director: Allen G. Fawell
Strategic Director & Project Manager: Sirarpi Ghasabyan
Design Team: Jeny Gevorgyan & Nina Pijoyan
Content Team: Sirarpi Ghasabyan, Katarina Khachatryan
Tap Station is an open-air seasonal cafe, which is a part of Republica Hotel in Armenia.
Our challenge here was to show the locals that this is not just a hotel-based cafe for tourists, but a cozy corner where everyone can enjoy warm meetings with friends or take lunch or coffee break on a busy day.
Besides, hotel-based cafes are known for higher prices compared to other local places, thus, with the help of targeted SMM, Reezalt needed to erase this perception of “an expensive tourist-place” from people’s minds when thinking of Tap Station.