Rummar | Branding
Creative Director: Allen G. Fawell
Strategic Director & Project Manager: Sirarpi Ghasabyan
Designer: Shushan Sargsyan
The Rummar brand immediately creates associations with movement & speed and this isn't arbitrary.
The font is slanted to the right, hinting that the letters are moving towards the right, giving a speedy and sports-car vibe.
The style of the logo was inspired from some of our favorite car-themed movies and video games like "Fast & Furious" and "Need for Speed", thus making it look very familiar and creating an invisible link in people's minds.