Rummar | Branding

Creative Director: Allen G. Fawell

Strategic Director & Project Manager: Sirarpi Ghasabyan

Designer: Shushan Sargsyan

The Rummar brand immediately creates associations with movement & speed and this isn't arbitrary. ​​​​​​

 

 

The font is slanted to the right, hinting that the letters are moving towards the right, giving a speedy and sports-car vibe.

The style of the logo was inspired from some of our favorite car-themed movies and video games like "Fast & Furious" and "Need for Speed", thus making it look very familiar and creating an invisible link in people's minds.