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Rummar | Branding

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Creative Director: Allen G. Fawell

Strategic Director & Project Manager: Sirarpi Ghasabyan

Designer: Shushan Sargsyan

The Rummar brand immediately creates associations with movement & speed and this isn't arbitrary. ​​​​​​

 

 

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The font is slanted to the right, hinting that the letters are moving towards the right, giving a speedy and sports-car vibe.

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The style of the logo was inspired from some of our favorite car-themed movies and video games like "Fast & Furious" and "Need for Speed", thus making it look very familiar and creating an invisible link in people's minds.

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We exist because we believe that advertising and building brand is just as creative driven as it is result driven. We have the ambition to shift the creative advertising landscape in Armenia and beyond. 

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