Goody's Burger House | Digital Advertising
Creative Director: Allen G. Fawell
Strategic Director & Project Manager: Sirarpi Ghasabyan
Design Team: Jeny Gevorgyan & Nina Pijoyan
Content Team: Patil Toutounjian
Goody's Burger House Armenia opened its doors to the public in late 2018. The burger house is a prominent greek fast-food chain with over 130 restaurants internationally. The Armenian franchise approached us after a poor product and brand introduction campaign failure. The franchise faced a product and brand awareness issue that wasn't translating into much needed sales in order to break even. We were responsible for strategically placing ads on search networks and social media platforms to drive sales-oriented business outcomes. This project is still in process and is on track to meet all digital advertising KPI's by May.