C-Quadrat Ampega Armenia | SMM
Creative Director: Allen Fawell
Strategy Director: Sirarpi Ghasabyan
Project Manager: Shogher Isoyan
Copywriters: Shogher Isoyan, Katarina Khachatryan
Designer: Nina Pijoyan, Mike Gabby, Katarine Tigranyan, Lilit Ispiryan
CQ is an asset management company that has over AMD 125 billion pension fund and investment fund assets under management in Armenia. Its mission is to offer top-quality asset management services in the capital markets of Armenia in line with the best western standards.
Our challenge here was to educate the public about pension fund types and their actual objectives with the help of SMM. In the past, the company did not manage to create captivating designs and communicate its messages in an effective manner.
As for now, we are working on raising public awareness to encourage more interest in regard to being more involved in your own pension fund’s management.