Armberry | Social Media Marketing
Creative & Strategic Director: Sirarpi Ghasabyan
Design Team: Nina Pijoyan, Jeny Gevorgyan, Lilit Ispiryan
SMM Specialist: Sirarpi Ghasabyan
Rich soil, great climate, and enormous passion: these attributes led to an inevitable idea to create a sustainable berry farm that would have a profound impact on agriculture in Armenia. Armberry has a mission and all the right ingredients to become a world-class supplier of soft fruits placing Armenia on the organic agriculture map.
Armberry came to us with the challenge of creating a high-class, premium, organic and authentic brand association for its organic soft fruits. We tackled the problem by strategically working towards a more premium feel. We utilized an educational approach in all content generation activities.
The SMM campaigns helped us grow Armberry's social media page with targeted ads that built a loyal and committed community, showing its return in the form of sales during the high season.