Rio Galleria & Armani Exchange | SMM
Strategy Director: Sirarpi Ghasabyan
Creative Director: Allen Fawell
Design Team: Mher Gaboyan, Nina Pijoyan
Photography Team: Lush Hakobyan
SMM Specialist: Sirarpi Ghasabyan, Shogher Isoyan
Rio Galleria is a luxury clothing brand retailer well-known for having collections from Emporio Armani, Versace, Valentino, Gran Sasso, Michael Kors and others. The brand had an image issue due to operational inefficiency and we faced the challenge of re-establishing the brand's luxury image as well as increasing sales.
We did a number of photoshoots of all the products available and displayed them in a luxury and modern design with effective targeting of the upper-middle and upper class. The stores were almost completely sold out within two months.