Pay-per-click advertising promotes products and services to generate brand awareness, recognition and conversions. With the help of digital advertising, Reezalt informs the potential customer about the brand, creates an interest towards it and invites the customer to make a purchase. However, our main objective is not to sell the service or product to the customer, but to lead the customer through this whole buying cycle up until the customer transforms into an active advocate of the brand. Reezalt Creative Labs runs search and display advertising campaigns using Google Ads (formerly AdWords).